08/01/2018 - Introduction to Retail Audit and the Czech Consumer Behavior

During the lecture, the representatives of the company will introduce students to the data collection processes, to the different types of data and reports the company produces and to the other aspects of the hard-data operations.

Nielsen Company studies consumers in 47 European markets, and across more than 100 countries around the world, to give the most complete view of buying trends and media habits and it is the only Czech market hard-data provider.

WHEN: Monday, 8 January 2018, 9:00–10:30 AM

WHERE: MUP Žižkov building, Prokopova 100/16, Praha 3, room nr. 101

Working language: English.